426 NEWSLETTER 2021 not include statements or images related to illnesses, injuries or similar situations that cause public concern or mislead the public and (iv) shall not contain any presentation or description regarding the applications and situations in which safety rules are not observed and which may pose a danger in terms of security. For example, the Advertisement Board evaluated the statements, “Clean frequently touched surfaces and floors in your home with Domestos every day, stop viruses. Domestos kills the coronavirus, provides maximum hygiene,” as the consumers may have the impression that there will be no virus contamination on the surfaces where the product is used, and this situation will mislead the consumers and disrupt the public health, in its “Domestos” decision numbered 2020/1011.1 Compliance with Personal Rights In addition to public morality and public order, it is essential that advertisements comply with personal rights. Article 5 of the Commercial Advertising Regulation provides that advertisements shall not be made in a way that harms human dignity and personal rights. In addition, advertisements may not contain statements or images of anyone’s private or social life without their prior permission. Fairness and Honesty While Article 61/2 of Law No. 6502 regulates that advertisements shall be fair and honest, the rules of honesty to be followed in advertisements have been set forth in detail in Article 7 of the Commercial Advertising Regulation. For example, in a decision of the Advertisement Board, the statements “I wanted the fastest, fiber-based but I did not get it because they would want a home phone. (…) Call Vodafone right away and get supernet unlimited internet opportunities with prices starting from 49.90 TL per month without home phone and line fees” in Vodafone’s advertisement, evaluated that the statements creates the perception for the consumers that home phone connection is mandatory in order for 1 Advertisement Board, MeetingDecisionNo. 302, File No. 2020/1011, 13.10.2020.
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