424 NEWSLETTER 2021 Administrative Supervision of Advertisements in Light of Advertisement Board Decisions* Zeynep Ezgi Yanarateş Advertising, which has existed since the beginning of trade between people, is a marketing element that we encounter today on television, internet, radio, all kinds of social media tools, on the street; in other words, in all areas of life. Considering that advertisements may have positive or negative effects on the consumers and can reach a very wide audience, certain regulations have been introduced primarily to protect the consumers. The administrative control method has been adopted in the supervision of advertisements, and it has been carried out by Supreme Council of Radio and Television and Advertisement Board (“Advertisement Board” or “Board”). TheAdvertisement Board determines the rules to be followed when advertising according to the principles set forth in Law on Consumer Protection No. 6502 (“Law No. 6502”) and the Regulation on Commercial Advertising and Unfair Commercial Practices (“Commercial Advertising Regulation”), and supervises commercial advertisements published in all types of media. Application to Advertisement Board Consumers, institutions, organizations and competing undertakings may apply to the Advertisement Board, or an examination may be initiated ex officio by the Advertisement Board. Applications to the Advertisement Board may be made in writing or electronically via e-Government. In the application to be made, it is required to include information, such as the date of publication of the advertisement that is the subject of the complaint, the media it has been published through, and the advertiser company. In addition, it is expected that the violation of the complained of ad will be disclosed, and the originals of the advertisements, written * Article of January, 2021
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