ERDEM-NEWSLETTER-2018-metin

97 COMPETITION LAW Cards are being redistributed in the Turkish Beer Market * Att. Mert Karamustafaoğlu “Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.” Samuel Beckett Introduction Beer is one of the first beverages that humankind produced, such that beer is mentioned even in the epic of Gilgamesh, believed to be circa 2800 and 2500 BC. While the process of becoming human from the primitive human, “Enkidu” who lives with animals and eat herbs is described, it is expressed that Enkidu eats bread and drinks beer. The first large scale brewery in Turkey was Bomonti Brewery that opened in Feriköy, İstanbul in 1890. In 1909, Nektar Brewery was also founded in Istanbul, Büyükdere, as a competitor of Bomonti. The ensuing competition commenced in the beer market, causing both companies loss. Thereupon this loss, Bomonti and Nektar decide to merge, a seemingly wise move. In 1912, they commenced operating under the trademark, “Bomonti-Nektar”. The said company operated as the most important beer producer, for many years; however, with the foundation of the modern Republic of Turkey, it was nationalized in 1934, under the name, “Tekel” . From the perspective of competition law, the beer market is as colorful as its short history, as summarized, above. In the said market, the sectorial regulations have serious influences on the market struc- ture. Nevertheless, the Competition Board decisions are also some of the most important dynamics in the market. The competition between the two big players of the market, Efes Pazarlama ve Dağıtım Ticaret * Article of February 2018