NEWSLETTER-2017

99 COMPETITION LAW prised of the collection and the processing of large amounts of data, is becoming increasingly important for e-commerce. It is stated that the data obtained by undertakings is a valuable asset, and it can enable the undertakings to provide better products and services. On the other hand, the EU Commission also states that aside from these efficien- cies, data-collection in large amounts, especially the collection of competitively sensitive data, may cause some competitive concerns. Particularly, the exchange of this data between online sale platforms and online retailers acting in the same market is considered to be pre- carious. Conclusion The E-commerce Report indicates that the EU Commission’s ap- proach with regard to vertical agreements will not change in general terms. This is the most important inference from the E-Commerce Re- port. Although several vertical restrictions related to the e-commerce market are discussed within the scope of the E-Commerce Report, the EU Commission does not consider an essential change in the vertical block exemption system. The EU Commission aims to apply the EU competition rules to the greatest extent possible in the field of e-commerce and, in line with this objective, indicates that better contact should be maintained with the competition authorities of the member states within the context of e-commerce. The E-Commerce Report addressed issues to be discussed in many aspects in the long term. Computer programs making online price comparisons, online platforms, and the possibility of condition- ing geographical restrictions are the points that need to be discussed in due course.